About Us

Visionary Leader in Global Marketing & Channel Enablement

With over 25 years of experience in sales, marketing, and channel development, Fernando “Tato” Cimato is a dynamic, results-driven leader known for driving innovation, strategic growth, and partner engagement on a global scale.

As an executive at a Fortune 50 company (HP Inc.), Tato has led global marketing teams, shaping partner enablement strategies, driving demand generation, and leading large-scale digital transformation initiatives. His expertise in channel marketing, business development, and complex organizational change management has redefined how companies engage, market, and sell services worldwide.

Career Achievements & Recognition

Tato has received multiple High Achievers Awards and has been named twice as one of Latin America’s Top 50 Marketing Leaders. He is also a winner and two-time finalist of the Marketing & Design Award, the highest recognition among marketers at HP.

Beyond Work

Originally from Argentina, Tato is fluent in Spanish, English, and Portuguese. Passionate about technology, storytelling, creativity, and innovation, he enjoys playing pickleball with friends and his family in Weston, FL.